Sam taught the children about car design and how designers often use existing chassis to make designing easier. He showed them how to take the basic body shape of a car and change it to make more interesting shapes, and how designers have to take engineering requirements into account as well. The children had fun trying to design their own cars!
On another day, Sam talked about marketing and how designers think about branding and advertising. He showed us how to use shapes and archetypes to suggest certain qualities, and how to focus our messages on just one or two main concepts that could be expressed visually. He also talked about propositional density (how many visual concepts are being conveyed in an image—the goal is to have a high propositional density for maximum effect).
Sam gave us an assignment to design a logo that conveyed the message "Fast, but friendly" (or something like that...my memory of it is uncertain). It was really fun to attempt!
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